The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Design Does / Design for the Greater Good
Points: 75.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Integrated Branding / Public Service Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Experiential Advertising / Events and Competitions
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: Experiential
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Design Does / Design for the Greater Good
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Single
Points: 15.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Campaign
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret
Category: Social Media / Communities / Microblogging
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret
Category: Best Branded Content Channel / Single
Points: 10.0
The Street House
Agency: Leo Burnett, Toronto / Toronto
Client: Raising The Roof
Category: Experiential
Points: 5.0
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf
Client: Amnesty International
Category: Spatial Design / Outdoor Spaces
Points: 5.0
Chicago: On a scale from 1-10
Agency: Leo Burnett / Chicago
Client: Leo Burnett
Category: Publication Design / Book Layout Design
Points: 5.0
Heat
Agency: Leo Burnett / Chicago
Client: Leo Burnett
Category: Publication Design / Book Layout Design
Points: 5.0
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Public Service / Posters - Series
Points: 5.0
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation
Category: Public Service / Posters - Series
Points: 5.0
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital
Category: Public Service / Posters - Series
Points: 5.0
The Street House
Agency: Leo Burnett / Toronto
Client: Raising The Roof
Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross
Category: Craft / Typography - Single
Points: 5.0
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation
Category: Craft / Photography - Series
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Everyone Has a Great Photograph In Them
Agency: Leo Burnett London / London
Client: Renaissance Photography Prize
Category: Craft / Photography - Series
Points: 5.0
Will and George Come to Life
Agency: Arc Worldwide / Chicago
Client: Chicago Shakespeare Theater
Category: Experiential
Points: 5.0
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Public Service / Brand Identity - Single or Series
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf
Client: Fiat Germany
Category: User Experience Design / Usability
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan
Category: Mobile Applications/Sites / Promotions
Points: 5.0
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals
Category: Package Design / Single or Series
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago
Client: WWF Earth Hour 2012
Category: Websites / Public Service/Non-Profit
Points: 5.0
Unlimited Love Billboard
Agency: Leo Burnett / Chicago
Client: Sprint
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia
Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof
Category: Public Service / Collateral - Single
Points: 5.0
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools
Category: Collateral / Posters - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player
Category: Collateral / Posters - Campaign
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof
Category: Public Service / Collateral - Single
Points: 5.0
Cook Without the Book
Agency: Leo Burnett / Toronto
Client: Leo Burnett
Category: Self-Promotion / Single or Series
Points: 5.0
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial
Category: Consumer Radio / Single
Points: 5.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Chicago: On a scale from 1-10
Category:
Publication Design / Book Layout Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Heat
Category:
Publication Design / Book Layout Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Craft / Photography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Renaissance Photography Prize
Title:
Everyone Has a Great Photograph In Them
Category:
Craft / Photography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Sprint
Title:
Unlimited Love Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
Job
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
Dog
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Cook Without the Book
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
